The Silver Marketplace

Why is it so difficult to learn about silver?

Learning about silver can be a real challenge for consumers. Most conventional practitioners don’t know anything about the healing properties of silver, or if they do have knowledge, it is most often inaccurate. This leads many consumers to the internet to do their own research. Embarking upon this journey, consumers are bound to face conflicting claims, misleading phrases and inadequate reference materials making it difficult for them to educate themselves and make informed choices when it comes to colloidal silver products.

Dietary Supplements

Understanding Structure-Function Claims

Claims about colloidal silver products being a cure-all for everything from colds and flu to AIDS, MRSA infections, Ebola and cancer are illegal. The FDA prevents manufacturers of supplements from claiming their products can be effectively used to diagnose, treat, cure or prevent any disease. Doing so would classify the dietary supplement as a drug, and drugs require prior FDA approval, often following clinical trials. Rather, manufacturers of dietary supplements are limited to what is considered a “structure-function claim,” which in the case of colloidal silver is “immune support.”

Taking Responsibility

Marketing Matters

Irresponsible marketing makes it more difficult for consumers to distinguish high-quality silver supplements made by responsible manufacturers from inferior products produced by less reputable companies. At the insistence of consumer groups (many funded by pharmaceutical interests), government regulators often point to these “bad apples” as substantiation for a recommendation to remove all colloidal silver products from the market.